Kenneth P. Moses, MD is a world-renowned physician and anatomist with a lifelong respect for both Eastern and Western medical traditions. His work bridges rigorous clinical science with time-honored holistic principles.

He is the lead author of Atlas of Clinical Gross Anatomy, a definitive reference text used in medical schools worldwide—a contribution that led to his invitation to join the prestigious Royal Society of Medicine. For more than two decades, Dr. Moses has worked full-time as an emergency room physician while also serving as an anatomy professor, teaching the foundations of human structure and healing.

In the fall of 2021, Dr. Moses was blessed with the birth of his daughter. One evening, he noticed a family member applying a popular baby oil to her skin. The scent was pleasant—but when he read the ingredient list, he was deeply concerned to discover it was derived primarily from petroleum products.

Motivated by both his medical training and his role as a father, he began searching for a truly pure, natural alternative. When none met his standards, he turned to research and formulation. Over several months, he carefully blended plant-based oils and lipophilic botanical extracts, creating a vitamin-rich serum he felt comfortable using on his daughter’s skin.

The results were striking. Her skin appeared visibly radiant, and minor cuts, scrapes, and rashes healed quickly and calmly.

Recognizing the benefits, Dr. Moses adapted the formulation for facial skin and began using it himself—daily. Yes, the founder uses his own product. The first facial Vitamin Serum was born: a refined citrus blend.

Soon, colleagues began to notice. A coworker commented on the fresh, subtle citrus aroma. Others tried it. Requests followed. What began as a personal formulation quietly grew through word of mouth, as more people experienced meaningful improvement and asked for more.

Demand eventually outpaced what could be shared privately. With care and intention, Dr. Moses partnered with a small group of trusted friends and collaborators to bring this formulation to life—without compromising its integrity.

ASHA LUXURY was created to offer something rare in modern skincare:
honesty, restraint, and products made with genuine care—for people we love, and for ourselves.